The Benefits of Online Shopping

Online shopping is becoming increasingly popular for a variety of reasons. There are certainly outside factors such as increasing gas prices, difficulty getting to traditional stores and the hassles often associated with shopping in malls and other traditional stores may contribute to the increased interest in online shopping. However, there are also many benefits which make online shopping an excellent option for many busy shoppers. Some of these benefits include convenience, comparison shopping capabilities and express shipping options and this article will discuss each of these benefits in further detail.

The Convenience of Online Shopping

One of the most obvious benefits of online shopping which cannot be overlooked is convenience. One of the most enjoyable conveniences of online shopping which is enjoyed by many is the ability to shop for products or services at a time which is convenient for the consumer. Online retailers accept orders twenty four hours a day while consumers who wish to shop at traditional stores have to be available to visit the store during normal business hours. This can be a major inconvenience especially for shoppers who work long hours or shoppers who work odd hours. Online shopping eliminates this concern because shoppers can simply access online stores from their computer whenever they have free time available.

Another convenience of online shopping is the ability to order products from around the world. Shoppers are no longer limited to products offered by local retailers because the vast majority of online retailers offer shipping to many different locations. This can make it easy for online shoppers to acquire hard to find items or items which are a regional specialty of a particular area.

Comparison Shopping when Online Shopping

Another great benefit of online shopping is the ability to comparison shop easily. Instead of running around to several different traditional stores and trying to remember or write down details such as prices and features, the shopper can simply open two or more browsers to easily compare more than one item. Additionally, there are several websites and online retailers which make comparison shopping even easier. These websites may even provide charts which compare features for similar products to enable the online shopper to make an accurate comparison of two or more items before making a purchase.

Another advantage to comparison shopping online is it gives the consumer the ability to compare items which may not be available in his location. This is important because some items may only be available in certain parts of the country. This can make comparing items difficult for traditional shoppers. However, online shoppers are easily able to make these comparisons and learn more about similar products which helps them to make the best possible decision.

Using Express Shipping Options when Shopping Online

One of the distinct advantages of online shopping is the shipping methods which are available. These options are especially beneficial to online shoppers who are guilty of often waiting until the last minute to purchase items as gifts or items that are necessary for other reasons. For these online shoppers express shipping is one of the most beneficial features. Although the shopper will pay significantly more for express shipping options the shopper will have the advantage of being able to purchase an item the day before it is necessary and have the item delivered directly to the necessary party.

Other beneficial shipping options often include the inclusion of gift receipts as well as gift wrapping options. This is especially important for online shoppers who are interested in sending gifts to friends and family members. This can save the online shopper a great deal of time because they can have the gift shipped directly to the friend or family member as opposed to having the gift shipped to themselves first and then having to wrap the gift and re-ship it to the recipient. The ability to send gift receipts are also important because it enables the recipient of the gift to return or exchange the item but does not divulge the price paid for the gift.

Savvy Online Shopping

Savvy shoppers and bargain hunters are certainly not a new phenomenon. Ever since stores introduced the idea of sales there have been bargain hunters seeking out the best available prices on products and thrifty consumers are always seeking out ways to save money while shopping. However, online shopping offers shoppers many new ways to save money. Savvy shoppers can not only find the best deals online but can also find ways to further reduce the cost of these great deals. This article will discuss some of the ways savvy online shoppers can save money and will also discuss how these smart shoppers can also help to ensure the authenticity of an item when they are shopping online.

Finding the Best Deals Online

One of the greatest benefits of shopping online is the ability to comparison shop with ease. While comparison shopping at traditional stores may takes hours, days or even weeks for traveling from one store to another to determine which store is offering an item at the best price, online shoppers can typically accomplish the same task in a matter of mere minutes. In some cases of online shopping, finding the best deal can be as easy as going to websites which provide listings of online retailers for a particular item and produce comparison charts providing the information about the cost of these items from each retailer. This is an extremely easy method of comparison shopping and finding the best deal. However, even when this option is not available finding the best deal on a product online is typically not difficult.

Savvy online shoppers can find often find the best deal online by simply visiting websites of several online retailers and noting the price at which they are selling the item in question. One simple way to do this is to open a new web browser window for each online retailer the shopper is comparing. This way the online shopper can simply browse through the open windows all at once and then only keep open the browser windows from online retailers offering the item at the best prices. Once the online shopper narrows the search down to a few online retailers who are offering the item at a favorable price they can use other factors such as shipping prices and incentives offered to buyers such as future discounts to make the final decision and determine which online retailer is truly offering the best deal on the item.

Additional Tips for Saving while Online Shopping

Comparison shopping is one way online shoppers can find the best deals online but savvy shoppers can find additional ways to save money while online shopping. One way to do this is to seek out promotional codes offered by online retailers. This can often be accomplished by doing an Internet search including the name of the online retailer as well as phrases such as, “coupon,” or “promotional code.” This type of search may return a number of different websites which compile coupons and promotional codes for a variety of different online retailers. These coupons and promotional codes may offer the online shopper savings such as a discount off the final price of an item or free shipping. However, it is important to note that not all of these codes will be valid. Online shoppers should not only verify the promotional code is still valid but should also carefully review the restrictions involved with using the promotional code to be sure the buyer is eligible to use the promotional code to obtain a discount.

Ensuring Authenticity when Shopping Online

Savvy online shoppers also realize it is necessary to verify the authenticity of an item before making a purchase online. This is important because it can help to prevent the shopper from purchasing items which are replicas of the item they are seeking. Verifying authenticity is usually not an issue when the online shopper is purchasing an item directly from an online retailer who is licensed to sell the item. However, problems may arise when the shopper is purchasing an item through auction websites or through individual retailers. In these cases the items may be misrepresented either intentionally or unintentionally. Regardless of whether or not the online retailer is attempting to deceive the buyers or simply makes a mistake, online shoppers should know how to determine the authenticity of an item. This ability usually comes from researching the items well and being aware of the key features of the items.

Reading Fine Print When Online Shopping

Online shopping offers a wide range of advantages to shoppers but there are some precautions shoppers should take to when shopping at an online store to ensure their shopping experience is enjoyable and meets all of their expectations. Online shopping is not generally risky but consumers should pay particular attention to all of the necessary details when making purchases online. This article will discuss a few specific areas in which it is worthwhile for the consumer to read carefully to ensure they are not making a mistake with their online purchase. These areas include product descriptions, descriptions of payment options and explanations of return policies.

Checking Product Descriptions Carefully

The product descriptions on an online website are one of the most important components of the websites. This is because, unlike at traditional stores, consumers cannot physically examine the products before they make a purchase. Therefore, the consumer must rely on the product descriptions to make important decisions about whether or not to purchase a particular product. This is especially important when there are similar products available for purchase because the subtle differences may not be evident in the images available online. In these cases, consumers should pay particular attention to the product descriptions to ensure a mistake is not made in the ordering process. If the product descriptions are not descriptive enough or do not answer all of the consumer’s questions it may be worthwhile to contact a customer service representative to seek clarification about the product before making a purchase.

Understanding Payment Options

Online shoppers should also carefully investigate the payment options available before making a purchase online. This includes not only the type of payment accepted but also the total cost of the item including taxes and shipping. Without a full understanding of this information the consumer may make a costly mistake with an order. To avoid these problems the consumer should first verify the methods of payment accepted before making a purchase. In most cases this will be limited to credit cards and debit cards when online shopping. Additionally the type of credit card accepted might be limited although most online retailers will accept all major credit cards.

Regarding the use of gift cards the consumer should also investigate the policies regarding the use of these cards at the online retailer. This is important because some online retailers may limit the number of cards which can be used as well as the value of the cards which can be applied to an online purchase. This also applies to coupons and promotional codes as there may be restrictions regarding the use of these discounts. The restrictions regarding these discounts typically revolve around the times in which the discounts can be used as well as whether or not the discounts can be used on sale items or in combination with other promotional codes.

Understanding Return Policies

The need to make a return can be one of the most stressful situations resulting from an online shopping experience. Although making returns with items purchased online can often be very simple there are also some complications which may arise. To avoid these complications the consumer should read the return policies carefully and make sure he understands these policies before making a purchase. Depending on these policies the process of making a return may still be complicated and potentially expensive but as long as the consumer is aware of the policy he will not be caught by surprise when the need to make a return arises.

The most difficult situation when returning a product purchased online typically includes the consumer being fully responsible for the cost of returning the item to the online retailer. Items which are relatively small may not be particularly expensive to return but oversized items and heavy items may be quite expensive to ship. Also, expensive items may require the purchase of costly shipping insurance.

Placing an Order When Online Shopping

Online shoppers have a variety of options available to them for placing an order. Online shopping is already rather convenient for a number of reasons including convenience and the ability to shop for items from retailers around the world. The ability to place orders in a variety of different ways makes online shopping eve more desirable for some consumers. This article will discuss some of the options available for placing an order when online shopping including using the website to place the order, calling customer service to place the order and faxing or mailing orders.

Placing Orders through the Website

One of the most popular options for placing orders when online shopping is to place the orders directly through the online retailer’s website. In most cases online retailers offer the ability to add items to a virtual shopping cart while browsing through the available items offered for sale. After the consumer is done shopping he can review the contents of his shopping cart and add, subtract or modify the contents of the shopping cart as necessary before proceeding to the checkout process of the online shopping experience. During the checkout process the consumer provides information such as credit card information and billing address as well as the address to which the consumer would like the items shipped. The online shopper can choose to have the item shipped to himself or to others. Although shopping online is generally considered to be safe, consumers should verify the website is being made through a secure server which will protect sensitive information. One way to do this is to look at the website address. Secure websites start with https:// while websites which are not secure start with http://.

Calling Customer Service to Place an Order

Online shoppers may browse for items online but may decide to purchase items by calling a customer service representative instead of placing the order online. Customers may choose this option for a number of different reasons. Some online retailers may not have an option for completing the purchase online or these features may not be functioning correctly and in these cases the shopper will likely place the order over the phone. However, there are situations in which a consumer may opt to call customer service to place the order even when it is possible to do so online. This may include situations in which the order is particularly complex or situations in which the consumer has questions he would like answered before placing an order. Online shoppers who make a purchase this way should have all of the necessary information available before contacting customer service. This information includes the product number, billing information and shipping information.

Faxing or Mailing Orders

Online shoppers can also place orders by faxing or mailing the order to the online retailer. The consumer may browse for items online and even print the order form from the online retailer’s website. Although this is not the most common method of online shopping there are some consumers who still use this method. One of the examples to using this method is the ability to pay for an order with a check instead of a credit card. A credit card will likely be required for orders placed online or with a customer service representative. Customers who fax or mail an order form may have the option of using a credit card to pay for the order but may also have the option of using a check as well. This is ideal for online shoppers who either do not have a credit card or do not want to charge items to a credit card. Although there are some advantages to this method of placing an order from an online retailer there is one major disadvantage to this method. This disadvantage is the order may take longer to process than it would through other methods. When a customer places an order through a website or on the phone the order is typically processed instantly. However, when the consumer mails the order form it may take a few days to arrive and then may require extra time for processing. Even orders which are faxed in may not be processed immediately despite arriving quickly.

Online Shopping for Collectibles

Online shopping for collectibles is a very popular option. This is especially true in the case of hard to find collectibles as well as collectibles which are no longer being manufactured. Finding these collectible items in traditional stores can be very time consuming but the use of the Internet enables the shopper to find items more easily and more quickly. However, the process of shopping for these items online is not simplified unless the shopper has a good strategy for finding these collectible items online. This article will provide useful information on finding collectibles online, purchasing collectibles from other collectors and verifying the authenticity of collector’s items.

Finding Collectibles Online

The Internet is a great option for collectors who are looking for specific collector’s items as long as the collector knows where to find these items. Popular options for purchasing collector’s items of all types include auction websites, clubs for collectors and message boards for collectors. This section will focus on the use of auction websites to find collectibles while the following section will discuss the possibility of purchasing collectibles through membership in clubs and participation in message boards.

Auction websites such as eBay are ideal for collectors who are seeking items to add to their collections. Whether they collect figurines, lunchboxes, war memorabilia or any other type of collectible item there is the potential to find items to add to a collection through an auction website. These websites enable online shoppers to search for items and place bids on the items. If the user is the highest bidder at the conclusion of the auction, he will be able to purchase the item.

Purchasing Items from Other Collectors

Other collectors are often one of the best resources for shoppers looking for collectible items. Most items which consumers enjoy collecting have clubs or message boards dedicated to the collection of these items. Clubs which are formed for members who enjoy collecting any type of item often have options for members who wish to buy, sell or trade collectibles. These options may include any combination of a market place on a member’s only section of the website, a newsletter sent to all members or conventions or meetings where collectors can buy, sell or trade items.

Collectors can also participate in online message boards where they can meet and converse with other collectors who share their interests. These message boards may have a section dedicated specifically to allowing members to buy and sell items. In this section the members can typically post photos and descriptions of items they are willing to sell for other members to view. Even if there is not a section dedicated to this purpose, members can still meet other members who are willing to sell or trade items and can make arrangements to acquire these items.

Verifying the Authenticity of Collector’s Items

Consumers who opt to purchase collectible items online are often faced with the dilemma of determining whether or not the items offered for sale are authentic or not. Determining the authenticity of an item can be difficult enough when the shopper has the ability to examine the item in person and can be considerably more difficult to do this with online purchases. In these cases the use of photos and descriptions provided by the seller must be used to determine authenticity.

Online Shopping For Appliances

The Internet is an excellent option for consumers who are looking to purchase appliances. From small appliances like toasters to large appliances like refrigerators shoppers can find a variety of options available to them from online retailers. This article will discuss some aspects of shopping for appliances online including popular online retailers of appliances, tips for comparison shopping for appliances online and special considerations when shopping for appliances online.

Popular Online Retailers of Appliances

There are many retailers of appliances who sell appliances online. The majority of these retailers also have stores located in a variety of locations. However, the appliances are also offered online which makes shopping for these appliances even more convenient for the consumer. Some of the popular retailers of appliances include The Home Depot, Best Buy and Lowe’s. Although all of these retailers have traditional stores where consumers can purchase appliances, the stores also offer a variety of appliances for sale online as well. Appliances for all parts of the home including refrigerators, stoves, dishwashers, washers, dryers, air conditions and heating systems can all be found on these and other websites. Consumers who opt to purchase an appliance online may have a number of choices available to them including having the product delivered or picking up the product from a store.

Comparison Shopping for Appliances Online

Consumers can use websites provided by online retailers for comparison shopping purposes even if they intend to make their purchase from a traditional store. Traditional stores which also have an online store typically offer the same products in their online store which are available in the traditional store. As a result consumers can visit the online retailers for several different stores to browse the inventory available. Consumers can then print out information about the products available including the features and prices of the appliances and use these print outs to make comparisons of products. The alternative to this method of comparison shopping would be for the consumer to visit all of the local stores offering appliances and compile the information. The information obtained will likely be exactly the same but the consumer will spend considerably more time comparison shopping at traditional stores than they would online. This is especially true if the stores are spread out and the consumer has to travel a considerable distance to compile the information necessary for comparison shopping.

Special Considerations when Shopping for Appliances Online

There are some special considerations for consumers who wish to shop for appliances online. Typically one of the major advantages of online shopping is the ability to shop at retailers located around the world. However, when purchasing large appliances there may be considerable shipping or delivery charges applicable to the purchase.

Another factor to carefully consider when purchasing appliances online is the measurements of the appliance. Most online retailers provide all of the necessary measurements in the product description. However, if all of these measurements are not provided the consumer should contact customer service for the additional information. This will help to ensure the appliance fits properly in the available space. It will also help to prevent the consumer from having to return the appliance. This can be a costly mistake because there will likely be a fee involved with either having the appliance picked up or shipping the appliance back to the online retailers.

Is Online Shopping Secure?

Whether or not online shopping is secure is one question which gets asked over and over again by those who are considering making a purchase online. Unfortunately there is no simple answer to this question which will apply to all online shopping situations. However, there is a list of questions which online shoppers can ask to assist them in determining whether or not it is safe to purchase the item they are seeking online. A few of these questions deal with the online retailer’s reputation, the security of the server and the return policy offered on the items. This article will discuss some of these questions in an effort to help readers make informed decisions regarding online shopping.

Is the Online Retailer Reputable?

Determining whether or not an online retailer is reputable should be the first step shoppers take before deciding whether or not to make a purchase online from a particular online retailer. This is important because shoppers are much more likely to be satisfied with purchased from a reputable breeder than they are to be satisfied when the purchase is made from an online retailer with a less than favorable reputation.

There are a few methods shoppers can use to verify the reputation of the online retailer. Consulting the Better Business Bureau is just one of these methods which can be very beneficial to the shopper. Here the shopper can find information regarding previous complaints against the online retailer and can use this information to determine whether or not the retailer has a reputation for dealing fairly with customers. Online retailers who have been in business for a few years and do not have any complaints against them or have very few complaints against them can generally be trusted while shoppers should be wary of consumers who have many unresolved complaints against them or who have only been in business for a short period of time.

Is the Server Secure?

The security of the server used to complete the online purchase should also be questioned by online shoppers. This is a valid concern because identity theft can cause a tremendous amount of problems for the shopper. However, there is a very simple way in which an online shopper can determine whether or not the website is secure. Whenever submitting sensitive data such as credit card information the shopper should carefully examine the web address. A secure website will have a prefix of https:// while an unsecured website will have a prefix of http://. If the website is not secure the online shopper should consider making the purchase by calling customer service instead of submitting the information via the unsecured website where it can be vulnerable to being intercepted.

What is the Return Policy?

Carefully reviewing the return policy of an online retailer can also give the shopper a good indication of whether or not the seller is reputable. In general the return policies offered by online retailers should be very similar in nature to the return policies offered by traditional retailers with the exception of special provisions for handling the shipping of the product back to the retailer. Return policies which are unusually restrictive should be considered suspect by the shopper and may indicate a need for the shopper to do some additional research before deciding whether or not to patronize a particular online retailer.

Finding Rare Items through Online Shopping

For many online shoppers the ability to find rare items is one of the many appeals of online shopping. Online shopping may offer other benefits such as convenience but when it comes to hard to find collectibles online shopping can result in a tremendous time savings for the savvy online shopper. This is a direct result of the online shopper being able to visit websites of a variety of different retailers in a relatively short period of time. Without this ability the search for a specific item could not only take significantly longer but may result in the shopper never finding the item he seeks. However, although online shopping can be an excellent option for shoppers seeking rare items, it can be more difficult to verify the authenticity of these items when they are purchased online.

The Ability to Shop around the World

The ability to shop retailers located around the world is one of the primary reasons why online shoppers seeking rare items often turn to online shopping. This is important because these rare items may not be readily available in the shopper’s vicinity. However, retailers on the other side of the country or even the other side of the world may have access to these items. Obviously traveling to these distant locations to purchase an item is not always feasible but when these items are offered for sale online the buyer can purchase hard to find items from retailers anywhere in the world.

Whether a shopper is looking for an expensive one of a kind item or an item which has a great deal of sentimental value and very little financial value, traveling around the world to find this item would be time consuming and expensive. However, when this trip around the world is taken virtually by visiting online retailers around the world the shopping excursions take relatively little time and are very inexpensive. Furthermore the ability to shop online greatly increases the possibility that the shopper will be successful in his search for a particular item.

Verifying the Authenticity of Items Purchased Online

Although online shopping may be a wonderful opportunity for shoppers seeking rare items, there are some aspects of purchasing these items which are more difficult when the shopping is done online. Specifically the ability to verify the authenticity of the item is more difficult online than it is when shopping in traditional stores. This is because the buyer does not have the opportunity to carefully examine the item in person to ensure it is authentic. The authenticity of items purchased for sentimental value may not be very important because the buyer may simply be looking for an item which symbolizes a fond memory for them. However, when items are purchased as part of a collection or for the purpose of reselling the item, verifying the authenticity is critical.

Online shoppers who are concerned about verifying the authenticity of an item should ask the online retailers for any additional photos or information which will assist the buyer in verifying the authenticity of the item. If the seller is unable to provide sufficient information for the buyer to verify whether or not the product is authentic the buyer will have to decide whether or not they still want to make the purchase.

Finding Product Reviews before Online Shopping

The ability to find product reviews before online shopping is very useful for online shoppers. These reviews can be very helpful for consumers who are trying to decide whether or not to purchase a particular product or attempting to compare to similar products. Based on these product reviews the consumer may make a more informed decision about which products to purchase and which ones to avoid. However, there are different types of reviews available and some product reviews are more useful than others. This article will discuss product reviews which can be found directly on the online retailer’s website as well as product reviews which can be found on websites dedicated to compiling product reviews.

Reviews on the Online Retailers Website

Many online retailers provide reviews of products they offer for sale directly on their own website. These reviews typically fall into two categories and include consumer product reviews and product reviews offered in terms for compensation. Consumers who are using these reviews to gather information about a product should proceed with caution to ensure they understand what type of reviews are being offered on the website.

Consumer reviews are typically the best resource for consumers who want to learn more about a product. This includes reviews which come from others who have purchased and used the product in question. These reviews are usually completely candid and offer great insight into the form and functionality of the product. Online shoppers who find the majority of consumers are satisfied with a particular product may be reassured they have selected a high quality product. Conversely online shoppers how consistently find negative reviews of a particular product may wish to consider purchasing a different item.

Online retailers also sometimes feature reviews on their website from reviewers who have been compensated to provide a review. When a retailer compensates an individual to make a review it is usually necessary to divulge this information because the review may tend to rate the product more favorably than they would if they were not compensated to do so.

Websites Provided for Consumers to Review Products

There are also websites available which are dedicated to compiling product reviews. This includes websites such as epinions.com. Here consumers can browse through a variety of products to find additional information in the form of product reviews for products they are considering purchasing. The reviews they find may be incredibly detailed and useful or they may be brief and provide very little useful information. Consumers are advised to consider these opinions carefully especially when there are a large number of reviews available which seem to be in agreement regarding the quality of the product. However, when there are only a few reviews available it can be much more difficult for the consumer to formulate his own opinion of the product based on these reviews posted on the website. Consumers are also advised to ignore reviews which vary significantly from the majority of the other review posted. These reviews may be mistakenly referring to the wrong product or may demonstrate an anomaly. For example if the majority of reviews are overwhelmingly positive but one or two reviews are negative it is generally acceptable to ignore the negative reviews as long as the company selling the product is reputable and there are enough positive reviews available to convince the shopper the product is worthwhile.

Easy Returns with Online Shopping

One of the main concerns potential online shoppers have about the process of shopping online is whether or not it will be possible to return items which were purchased online. This is certainly a valid concern but fortunately for these wary shoppers making returns when online shopping is not very difficult. There are usually a few different options for making returns when online shopping. However, online shoppers should always be aware of return policies before they make an online purchase. This article will discuss a couple of the options for making returns when online shopping including returning the items to a traditional store and shipping the items back to the online retailer.

Returning Online Purchases to a Traditional Store

Online retailers who also have traditional stores often allow consumers to return items to the regular store instead of having to ship the item back to the online retailer. This is generally an option for large retailers who have a number of stores available. Consumers may want to purchase an item online for a number of reasons. The consumer may wish to make the purchase online because the item is not currently in stock at a local store, because the local store does not carry the item or simply because ordering the item online is more convenient for the consumer. Still other consumers may opt to purchase the item online because the online retailer does not have a traditional store located near the consumer. In these cases the consumer would likely opt to ship the item back to the online retailer. However, in the other cases, as long as it is convenient, the consumer may wish to simply return the item to a traditional store.

The process of returning items purchased online to a traditional store is often as simple as making a return on an item that was not purchased online. The consumer may simply have to bring the item with its original packaging and the receipt to the store. The consumer may then be able to receive an exchange, store credit or a refund depending on the store’s policy. As with any return there may be rules which apply to whether or not the store will take back the item. These rules may vary from store to store and even with different items purchased from the same store so the consumer should verify these policies before making the purchase.

Other Options for Returning Online Purchases

Consumers who make a purchase online and are dissatisfied with the purchase for any reason may have a number of options available to them for making returns. One of these options is shipping the items back to the online retailer directly. However, there are a number of ways in which this option can be accomplished. In some cases the consumer is responsible for shipping the item back to the online retailer and assumes the financial responsibility for the shipping. This is usually the case when the consumer wishes the return the item for reasons such as changing his mind about the purchase or purchasing the wrong item. However, in cases where the item purchased from an online retailer is defective or the retailer shipped the wrong item, the online retailer may assume the financial responsibility for having the item shipped. In some cases, the online retailer will mail the consumer a pre-paid packing slip while in other cases the online retailer will arrange to have the package picked up from the consumer’s home.

Understanding Return Policies when Online Shopping

As previously mentioned the return policies can vary from one online retailer to the next and may even vary for different products purchased from the same online retailer. For this reason it is important for consumers to carefully review the return policies before making an online purchase. This is especially important if the consumer is unsure about the product and suspects it may be necessary to return the item. This may be the case with clothing items where the consumer may be unsure whether or not an item will fit. However, with any purchase there is the potential for the need to exchange the item so consumers should read the return policy carefully and inquire with the retailer if they have any questions about the policy before making a purchase.