Category Archive: Online Shopping

Online Shopping for Collectibles

Online shopping for collectibles is a very popular option. This is especially true in the case of hard to find collectibles as well as collectibles which are no longer being manufactured. Finding these collectible items in traditional stores can be very time consuming but the use of the Internet enables the shopper to find items more easily and more quickly. However, the process of shopping for these items online is not simplified unless the shopper has a good strategy for finding these collectible items online. This article will provide useful information on finding collectibles online, purchasing collectibles from other collectors and verifying the authenticity of collector’s items.

Finding Collectibles Online

The Internet is a great option for collectors who are looking for specific collector’s items as long as the collector knows where to find these items. Popular options for purchasing collector’s items of all types include auction websites, clubs for collectors and message boards for collectors. This section will focus on the use of auction websites to find collectibles while the following section will discuss the possibility of purchasing collectibles through membership in clubs and participation in message boards.

Auction websites such as eBay are ideal for collectors who are seeking items to add to their collections. Whether they collect figurines, lunchboxes, war memorabilia or any other type of collectible item there is the potential to find items to add to a collection through an auction website. These websites enable online shoppers to search for items and place bids on the items. If the user is the highest bidder at the conclusion of the auction, he will be able to purchase the item.

Purchasing Items from Other Collectors

Other collectors are often one of the best resources for shoppers looking for collectible items. Most items which consumers enjoy collecting have clubs or message boards dedicated to the collection of these items. Clubs which are formed for members who enjoy collecting any type of item often have options for members who wish to buy, sell or trade collectibles. These options may include any combination of a market place on a member’s only section of the website, a newsletter sent to all members or conventions or meetings where collectors can buy, sell or trade items.

Collectors can also participate in online message boards where they can meet and converse with other collectors who share their interests. These message boards may have a section dedicated specifically to allowing members to buy and sell items. In this section the members can typically post photos and descriptions of items they are willing to sell for other members to view. Even if there is not a section dedicated to this purpose, members can still meet other members who are willing to sell or trade items and can make arrangements to acquire these items.

Verifying the Authenticity of Collector’s Items

Consumers who opt to purchase collectible items online are often faced with the dilemma of determining whether or not the items offered for sale are authentic or not. Determining the authenticity of an item can be difficult enough when the shopper has the ability to examine the item in person and can be considerably more difficult to do this with online purchases. In these cases the use of photos and descriptions provided by the seller must be used to determine authenticity.

Online Shopping For Appliances

The Internet is an excellent option for consumers who are looking to purchase appliances. From small appliances like toasters to large appliances like refrigerators shoppers can find a variety of options available to them from online retailers. This article will discuss some aspects of shopping for appliances online including popular online retailers of appliances, tips for comparison shopping for appliances online and special considerations when shopping for appliances online.

Popular Online Retailers of Appliances

There are many retailers of appliances who sell appliances online. The majority of these retailers also have stores located in a variety of locations. However, the appliances are also offered online which makes shopping for these appliances even more convenient for the consumer. Some of the popular retailers of appliances include The Home Depot, Best Buy and Lowe’s. Although all of these retailers have traditional stores where consumers can purchase appliances, the stores also offer a variety of appliances for sale online as well. Appliances for all parts of the home including refrigerators, stoves, dishwashers, washers, dryers, air conditions and heating systems can all be found on these and other websites. Consumers who opt to purchase an appliance online may have a number of choices available to them including having the product delivered or picking up the product from a store.

Comparison Shopping for Appliances Online

Consumers can use websites provided by online retailers for comparison shopping purposes even if they intend to make their purchase from a traditional store. Traditional stores which also have an online store typically offer the same products in their online store which are available in the traditional store. As a result consumers can visit the online retailers for several different stores to browse the inventory available. Consumers can then print out information about the products available including the features and prices of the appliances and use these print outs to make comparisons of products. The alternative to this method of comparison shopping would be for the consumer to visit all of the local stores offering appliances and compile the information. The information obtained will likely be exactly the same but the consumer will spend considerably more time comparison shopping at traditional stores than they would online. This is especially true if the stores are spread out and the consumer has to travel a considerable distance to compile the information necessary for comparison shopping.

Special Considerations when Shopping for Appliances Online

There are some special considerations for consumers who wish to shop for appliances online. Typically one of the major advantages of online shopping is the ability to shop at retailers located around the world. However, when purchasing large appliances there may be considerable shipping or delivery charges applicable to the purchase.

Another factor to carefully consider when purchasing appliances online is the measurements of the appliance. Most online retailers provide all of the necessary measurements in the product description. However, if all of these measurements are not provided the consumer should contact customer service for the additional information. This will help to ensure the appliance fits properly in the available space. It will also help to prevent the consumer from having to return the appliance. This can be a costly mistake because there will likely be a fee involved with either having the appliance picked up or shipping the appliance back to the online retailers.

Is Online Shopping Secure?

Whether or not online shopping is secure is one question which gets asked over and over again by those who are considering making a purchase online. Unfortunately there is no simple answer to this question which will apply to all online shopping situations. However, there is a list of questions which online shoppers can ask to assist them in determining whether or not it is safe to purchase the item they are seeking online. A few of these questions deal with the online retailer’s reputation, the security of the server and the return policy offered on the items. This article will discuss some of these questions in an effort to help readers make informed decisions regarding online shopping.

Is the Online Retailer Reputable?

Determining whether or not an online retailer is reputable should be the first step shoppers take before deciding whether or not to make a purchase online from a particular online retailer. This is important because shoppers are much more likely to be satisfied with purchased from a reputable breeder than they are to be satisfied when the purchase is made from an online retailer with a less than favorable reputation.

There are a few methods shoppers can use to verify the reputation of the online retailer. Consulting the Better Business Bureau is just one of these methods which can be very beneficial to the shopper. Here the shopper can find information regarding previous complaints against the online retailer and can use this information to determine whether or not the retailer has a reputation for dealing fairly with customers. Online retailers who have been in business for a few years and do not have any complaints against them or have very few complaints against them can generally be trusted while shoppers should be wary of consumers who have many unresolved complaints against them or who have only been in business for a short period of time.

Is the Server Secure?

The security of the server used to complete the online purchase should also be questioned by online shoppers. This is a valid concern because identity theft can cause a tremendous amount of problems for the shopper. However, there is a very simple way in which an online shopper can determine whether or not the website is secure. Whenever submitting sensitive data such as credit card information the shopper should carefully examine the web address. A secure website will have a prefix of https:// while an unsecured website will have a prefix of http://. If the website is not secure the online shopper should consider making the purchase by calling customer service instead of submitting the information via the unsecured website where it can be vulnerable to being intercepted.

What is the Return Policy?

Carefully reviewing the return policy of an online retailer can also give the shopper a good indication of whether or not the seller is reputable. In general the return policies offered by online retailers should be very similar in nature to the return policies offered by traditional retailers with the exception of special provisions for handling the shipping of the product back to the retailer. Return policies which are unusually restrictive should be considered suspect by the shopper and may indicate a need for the shopper to do some additional research before deciding whether or not to patronize a particular online retailer.

Finding Rare Items through Online Shopping

For many online shoppers the ability to find rare items is one of the many appeals of online shopping. Online shopping may offer other benefits such as convenience but when it comes to hard to find collectibles online shopping can result in a tremendous time savings for the savvy online shopper. This is a direct result of the online shopper being able to visit websites of a variety of different retailers in a relatively short period of time. Without this ability the search for a specific item could not only take significantly longer but may result in the shopper never finding the item he seeks. However, although online shopping can be an excellent option for shoppers seeking rare items, it can be more difficult to verify the authenticity of these items when they are purchased online.

The Ability to Shop around the World

The ability to shop retailers located around the world is one of the primary reasons why online shoppers seeking rare items often turn to online shopping. This is important because these rare items may not be readily available in the shopper’s vicinity. However, retailers on the other side of the country or even the other side of the world may have access to these items. Obviously traveling to these distant locations to purchase an item is not always feasible but when these items are offered for sale online the buyer can purchase hard to find items from retailers anywhere in the world.

Whether a shopper is looking for an expensive one of a kind item or an item which has a great deal of sentimental value and very little financial value, traveling around the world to find this item would be time consuming and expensive. However, when this trip around the world is taken virtually by visiting online retailers around the world the shopping excursions take relatively little time and are very inexpensive. Furthermore the ability to shop online greatly increases the possibility that the shopper will be successful in his search for a particular item.

Verifying the Authenticity of Items Purchased Online

Although online shopping may be a wonderful opportunity for shoppers seeking rare items, there are some aspects of purchasing these items which are more difficult when the shopping is done online. Specifically the ability to verify the authenticity of the item is more difficult online than it is when shopping in traditional stores. This is because the buyer does not have the opportunity to carefully examine the item in person to ensure it is authentic. The authenticity of items purchased for sentimental value may not be very important because the buyer may simply be looking for an item which symbolizes a fond memory for them. However, when items are purchased as part of a collection or for the purpose of reselling the item, verifying the authenticity is critical.

Online shoppers who are concerned about verifying the authenticity of an item should ask the online retailers for any additional photos or information which will assist the buyer in verifying the authenticity of the item. If the seller is unable to provide sufficient information for the buyer to verify whether or not the product is authentic the buyer will have to decide whether or not they still want to make the purchase.

Finding Product Reviews before Online Shopping

The ability to find product reviews before online shopping is very useful for online shoppers. These reviews can be very helpful for consumers who are trying to decide whether or not to purchase a particular product or attempting to compare to similar products. Based on these product reviews the consumer may make a more informed decision about which products to purchase and which ones to avoid. However, there are different types of reviews available and some product reviews are more useful than others. This article will discuss product reviews which can be found directly on the online retailer’s website as well as product reviews which can be found on websites dedicated to compiling product reviews.

Reviews on the Online Retailers Website

Many online retailers provide reviews of products they offer for sale directly on their own website. These reviews typically fall into two categories and include consumer product reviews and product reviews offered in terms for compensation. Consumers who are using these reviews to gather information about a product should proceed with caution to ensure they understand what type of reviews are being offered on the website.

Consumer reviews are typically the best resource for consumers who want to learn more about a product. This includes reviews which come from others who have purchased and used the product in question. These reviews are usually completely candid and offer great insight into the form and functionality of the product. Online shoppers who find the majority of consumers are satisfied with a particular product may be reassured they have selected a high quality product. Conversely online shoppers how consistently find negative reviews of a particular product may wish to consider purchasing a different item.

Online retailers also sometimes feature reviews on their website from reviewers who have been compensated to provide a review. When a retailer compensates an individual to make a review it is usually necessary to divulge this information because the review may tend to rate the product more favorably than they would if they were not compensated to do so.

Websites Provided for Consumers to Review Products

There are also websites available which are dedicated to compiling product reviews. This includes websites such as epinions.com. Here consumers can browse through a variety of products to find additional information in the form of product reviews for products they are considering purchasing. The reviews they find may be incredibly detailed and useful or they may be brief and provide very little useful information. Consumers are advised to consider these opinions carefully especially when there are a large number of reviews available which seem to be in agreement regarding the quality of the product. However, when there are only a few reviews available it can be much more difficult for the consumer to formulate his own opinion of the product based on these reviews posted on the website. Consumers are also advised to ignore reviews which vary significantly from the majority of the other review posted. These reviews may be mistakenly referring to the wrong product or may demonstrate an anomaly. For example if the majority of reviews are overwhelmingly positive but one or two reviews are negative it is generally acceptable to ignore the negative reviews as long as the company selling the product is reputable and there are enough positive reviews available to convince the shopper the product is worthwhile.

Easy Returns with Online Shopping

One of the main concerns potential online shoppers have about the process of shopping online is whether or not it will be possible to return items which were purchased online. This is certainly a valid concern but fortunately for these wary shoppers making returns when online shopping is not very difficult. There are usually a few different options for making returns when online shopping. However, online shoppers should always be aware of return policies before they make an online purchase. This article will discuss a couple of the options for making returns when online shopping including returning the items to a traditional store and shipping the items back to the online retailer.

Returning Online Purchases to a Traditional Store

Online retailers who also have traditional stores often allow consumers to return items to the regular store instead of having to ship the item back to the online retailer. This is generally an option for large retailers who have a number of stores available. Consumers may want to purchase an item online for a number of reasons. The consumer may wish to make the purchase online because the item is not currently in stock at a local store, because the local store does not carry the item or simply because ordering the item online is more convenient for the consumer. Still other consumers may opt to purchase the item online because the online retailer does not have a traditional store located near the consumer. In these cases the consumer would likely opt to ship the item back to the online retailer. However, in the other cases, as long as it is convenient, the consumer may wish to simply return the item to a traditional store.

The process of returning items purchased online to a traditional store is often as simple as making a return on an item that was not purchased online. The consumer may simply have to bring the item with its original packaging and the receipt to the store. The consumer may then be able to receive an exchange, store credit or a refund depending on the store’s policy. As with any return there may be rules which apply to whether or not the store will take back the item. These rules may vary from store to store and even with different items purchased from the same store so the consumer should verify these policies before making the purchase.

Other Options for Returning Online Purchases

Consumers who make a purchase online and are dissatisfied with the purchase for any reason may have a number of options available to them for making returns. One of these options is shipping the items back to the online retailer directly. However, there are a number of ways in which this option can be accomplished. In some cases the consumer is responsible for shipping the item back to the online retailer and assumes the financial responsibility for the shipping. This is usually the case when the consumer wishes the return the item for reasons such as changing his mind about the purchase or purchasing the wrong item. However, in cases where the item purchased from an online retailer is defective or the retailer shipped the wrong item, the online retailer may assume the financial responsibility for having the item shipped. In some cases, the online retailer will mail the consumer a pre-paid packing slip while in other cases the online retailer will arrange to have the package picked up from the consumer’s home.

Understanding Return Policies when Online Shopping

As previously mentioned the return policies can vary from one online retailer to the next and may even vary for different products purchased from the same online retailer. For this reason it is important for consumers to carefully review the return policies before making an online purchase. This is especially important if the consumer is unsure about the product and suspects it may be necessary to return the item. This may be the case with clothing items where the consumer may be unsure whether or not an item will fit. However, with any purchase there is the potential for the need to exchange the item so consumers should read the return policy carefully and inquire with the retailer if they have any questions about the policy before making a purchase.

Dealing with Defective Items When Online Shopping

One of the most frustrating aspects of online shopping is definitely dealing with receiving defective items. This is a rare problem which may happen regardless of whether the shopper patronizes an online retailer or a traditional store. However, dealing with the problem can be more difficult during online shopping endeavors. Dealing with this problem may be somewhat more difficult when the consumer purchases an item online but there are some useful tips which can make dealing with defective items significantly less stressful and failure to follow these tips can make it difficult for online shoppers to have a defective item replaced. This article will discuss some of these useful tips namely the importance of testing items immediately, contacting online retailers and dealing with unresponsiveness from online retailers to help online shoppers deal with this dilemma.

Testing Items Immediately after They Arrive

One very important tip for online shoppers is to always test items immediately after they arrive from the online retailer. This means the shopper should open and test the item as soon as possible after it is delivered. Doing this is important for a couple of very important reasons. One of these reasons is testing the item for functionality immediately will help to ensure the online shopper is able to return the item within the limitations of the online retailers return policy. Online retailers often have specific policies pertaining to returns and failure to adhere to these guidelines may result in the shopper not being able to return the item for a refund or exchange. These policies can vary significantly from one online retailer to the next and some policies may be more liberal than others. However, consumers who determine an item is defective within a couple of days after the item is received will likely still be within the period in which returns are still accepted even with online retailers who offer the stingiest return policies.

Another reason why it is important to test an item purchased online for functionality immediately after receiving the item is it helps to ensure the consumer will not lose the original packaging or receipt. This is important because most online retailers will require the item be returned with an original receipt and in the original packaging. It is certainly still possibly for online shoppers to lose the receipt but they are less likely to do so if they realized immediately that the item was defective.

Contacting the Online Retailer

Once an online shopper realizes an item is defective, the first step he takes should be to contact the online retailers. This should be done immediately because the online retailer will likely document the claim of defectiveness during this initial call and this documentation will serve as evidence of when the item was reported to be defective. This proof will come in handy if the online retailer gives the customer problems with returning the item and there is a need to pursue legal actions.

In most cases, the receipt will list a contact phone number which will put the consumer in contact with a customer service representative. However, if the receipt does not have this information the consumer may return to the website of the online retailer to find the necessary contact information. The consumer should then contact a customer service representative and describe the problem with the item as accurately as possible. In most cases the customer service representative will be able to provide the consumer with information on how to return the item for an exchange or a refund.

When the Online Retailer is Unresponsive

As with any retailer, it is always possible that the online shopper will not be satisfied with the response to the complaint offered by the online retailer. The buyer may be dissatisfied with the response offered by the online retailer or may be dissatisfied by a lack of a response from the online retailer. Regardless of the reason for the dissatisfaction the consumer will likely have to pursue other methods of obtaining a response to his complaint. The consumer may wish to elevate his complaint by asking to speak to a supervisor. If this does not rectify the situation it may be necessary to file a complaint with an agency such as the Better Business Bureau. They can than contact the retailer on behalf of the disgruntled consumer and attempt to rectify the situation.

Correcting Mistakes When Online Shopping

As with any type of shopping it is possible to make mistakes during the process of online shopping. These mistakes may include ordering the wrong item, ordering the correct item in the wrong size or color, providing the wrong shipping address, providing inaccurate billing information, purchasing the wrong quantity of an item and even dealing with mistakes made by the online retailer. This article will discuss some effective strategies for dealing with mistakes made when online shopping and will also provide some tips for avoiding mistakes when online shopping in the first place.

Contacting Customer Service Immediately

Mistakes made when online shopping are typically realized either immediately after the purchase is made or else they are not realized until the order arrives. However, regardless of when the mistake is realized the first step for correcting the problem is the same. As soon as an online shopper realizes a mistake was made with his order, he should contact customer service immediately. In situations in which the mistake is realized immediately after the order is placed, correcting the mistake may be fairly simple as long as the online shopper contacts customer service to describe the problem immediately. If the order has not yet been processed, the customer service representative may be able to make the corrections before the order proceeds. However, many online retailers have their online shopping process completely automated which can make it difficult to make changes to the order even when it is recognized immediately. This may occur because the order has already been transferred to the shipper and the online retailer no longer has the ability to the files.

Even when a consumer does not realize a mistake has been made until the item arrives, he should still contact customer service immediately to report the problem. This is useful because this first call to customer service will start a record of the problem which will be useful in getting the problem resolved. The customer service representative can provide valuable information the consumer can use to rectify the problem as quickly as possible.

Making Returns when Necessary

When mistakes are made with an online purchase, it is often necessary to return the items to the online retailer. Online retailers who also have traditional stores may allow the online shopper to return the items purchased online to a traditional store. The other option for making returns is to ship the item back to the online retailer directly.

Depending on the cause of the mistake there may be different options available for returning the item to the online retailer. If the online retailer is at fault they may assume the responsibility for the cost of the shipping and may even make arrangements to have the shipper pick up the item from the shopper’s home. This is both cost effective and convenient for the shopper. However, when the shopper is returning the item because he made a mistake or simply did not like the item the consumer will likely be responsible for the cost of shipping the item back to the online retailer.

Tips for Avoiding Mistakes when Online Shopping

Although correcting mistakes made during online shopping is not always difficult it is far better to try to avoid these mistakes in the first place. The best way to avoid mistakes when placing an order online is to carefully review the purchase before submitting the order. Most online retailers provide shoppers with the opportunity to verify information such as the items being purchased, shipping address and billing information before the purchase is submitted to the online retailer. Online shoppers should carefully review all of the information provided on this verification screen to help avoid making mistakes which can be costly in terms of time or money.

Mistakes when online shopping can also be avoided by placing the order through a customer service representative as opposed to through the online retailer’s website. This method can help to limit the potential for mistakes because the consumer has the opportunity to converse directly with a representative who can answer any questions the consumer has about the product. Therefore, mistakes which often result from the consumer misreading the product description can be avoided.

Contacting Customer Service When Online Shopping

Online shoppers often need to deal with customer service representatives from the online retailer they choose to patronize. From making purchases to dealing with problems with the order a customer service representative can be a great deal of assistance to online shoppers. This article will focus on some of the common interactions online shoppers have with a customer service representative. Some of these interactions include making a purchase, asking questions about products and making a complaint about an item purchased. This article will also discuss some of the common methods for contacting customer service including telephone, email and online forms.

Contacting Customer Service Representative to Make a Purchase

One of the most common interactions between online shoppers and online retailers is the process of making a purchase. Although many online retailers offer shoppers the ability to make their purchases directly through a website, most of these retailers also offer the opportunity for the customers to make the purchase by calling a customer service representative. Online shoppers may prefer this method for a number of different reasons. Some online shoppers may have apprehensions about the security of the website while others may simply have a personal preference for placing the order online as opposed to through a website. Regardless of the reason for contacting customer service to make an online purchase, the buyer will likely find this interaction to be quite simple as long as he has all of the necessary information on hand. This included information such as the product number and his billing information.

Contacting Customer Service with Inquiries

Another reason why online shoppers often contact a customer service representative agent from an online retailer is to ask questions about the products offered by the retailer. Consumers may have questions because the website does not provide enough information about the product. Even online retailers who offer very detailed product descriptions may omit details which are important to a particular consumer. In these cases the online shopper can contact customer service to have these questions answered. These questions may pertain to the product or other factors such as the shipping policies or return policies. Regardless of the subject of the question the customer service representative should either be able to answer the question or should be able to find an answer for the consumer.

Contacting Customer Service with a Complaint

Contacting a customer service agent with a complaint about a product purchased online is definitely one of the most difficult and stressful interactions an online shopper can have with a customer service agent. However, there are occasionally situations in which these interactions are necessary. When these situations arise it is important for the consumer to ensure he has all of the necessary information available when contacting customer service. This will include information such as the order number and the billing information. The order number is important because it will allow the customer service agent to verify items such as the item which was purchased and the date of the purchase. With this information the customer service can provide information about the options available to the consumer such as a refund or an exchange.

Methods of Contacting Customer Service

Online shoppers who wish to speak to a customer service agent from an online retailer typically have a few options available to them. The most popular option is the ability to contact an agent via telephone. Most online retailers provide a phone number for reaching customer service on the receipt as well as on the website. However, the telephone is not the only way in which online shoppers can contact customer service. Email is another popular option consumers can use to reach a customer service agent. Most online retailers offer the option of emailing customer service to make inquiries or complaints. Some retailers even provide online forms which make it easy for consumers to reach a customer service agent. These forms typically enable the consumer to provide his own contact information as well as the reason for contacting customer service. A customer service agent will then investigate the inquiry or complaint and respond to the customer either via telephone or email.

Comparison Shopping when Online Shopping

One of the conveniences of online shopping which is enjoyed by many is the ease of comparison shopping. The ability to compare items quickly and accurate is ideal to shoppers who are looking to purchase items which offer the best features as well as to shoppers who are looking to find the best bargain on a particular item. This article will discuss a few of the ways in which comparison shopping takes place during online shopping including manual comparisons by the consumer and using comparison charts. This article will also discuss how items which are not readily available in traditional stores can be compared quickly and accurately when shopping for these items online.

Conducting Your Own Comparisons

Online shoppers often perform comparisons of items online in much the same way they would compare items available in traditional stores. However, the comparison process is greatly simplified when the consumer is doing the comparison online. When comparing two items a consumer may look at a variety of different aspects. Some of these aspects may include available features, durability, aesthetic appearance and even price. However, when comparing these items in traditional stores the process can be rather difficult. Consumers can often compare similar items in one store to determine which model of the item they prefer. However, once this comparison is complete the consumer also typically wishes to compare this chosen item with others available in terms of the cost of the item.

This financial comparison typically involves traveling from one store to another and comparing the price of the item at each store to determine which store is offering the item at the most favorable price. Online shoppers may also be interested in comparing the features and prices associated with a particular item but they have the advantage of being able to conduct these comparisons from the convenience of their home. Consumers can simply sit at their home computer and visit websites for retailers offering items of interest. With this information the consumer can determine which item they wish to purchase and which retailer they wish to patronize. The online shopper can also make this purchase from the convenience of his home rather than having to travel to the selected store to purchase a chosen item.

Using Comparison Charts Available Online

Another great advantage of shopping online is the ability to generate comparison charts of similar items almost instantly. Many online retailers who offer products from a number of different manufacturers also offer the ability to compare these items easily. In fact many online retailers will enable the online shopper to select several items they are interested in learning more about and then generates a chart outlining the essential features of each product as well as the price for which the product is being offered.

Comparing Items Not Readily Available

Another way in which online shopping is very convenient for comparison shopping is it gives the consumer the opportunity to compare items which are not readily available. This may include items which are new and popular as well as items which are older and rarer. Making these comparisons in traditional stores can be quite difficult because the consumer may not be able to find stores which are currently stocking a particular item. However, when shopping online it is far easier to find online retailers who offer products which are otherwise hard to fine. Therefore, it is much easier to compare these items online. This is because the comparison can take place even if the online retailer does not have the product available for sale. The online retailer likely has enough of a product description stored to provide readers with a wealth of information about the products which may not currently be available. Conversely shoppers who rely on traditional stores may spend days, weeks, months or even years waiting for a particular product to become available for comparison purposes.